Our Company Roots
Foundation Fitness, LLC was formed in 2009 by Jim and Scott Liggett and has since firmly established itself not only as a leading representative of several world-class commercial fitness equipment brands, but also as the parent company of global cycling brand Stages Cycling.
Based in Portland, Oregon, the Foundation Fitness distribution team proudly represents several leading commercial fitness brands such as Matrix Fitness, Stages Cycling, and Escape Fitness, supporting customers of all types based in the Western United States. The Foundation Fitness sales and support teams boast a proven track record of consultation, service, and fitness center design, with over 200 years of cumulative experience in the commercial fitness and related industries.
“When I started Foundation Fitness, it was because I saw a unique opportunity to serve customer needs in a way that no other company could, and I knew a solid group of people who could dive in and get the job done,” says Jim Liggett, owner & CEO. “Our business is built on 5 core values that motivate our company decisions: Intelligence, creativity, passion, agility, and listening. Through embodiment of these values, our employees and our company have gracefully tackled the rapid growth that has resulted from our continued emphasis on our customers.”
In 2012, the Stages Cycling brand launched with the release of its uniquely designed power meter for outdoor bikes. The Boulder, Colorado facility houses a full production line that builds power meters and outfits alloy and most recently carbon crank arms with the meters. The Stages brand’s global reach is fueled by its partnership with several world champion cycling teams and professional cyclists, including Team USA and 4-time Tour de France winner Team Sky. Stages Cycling products currently sell in more than 50 countries with presence in over 5000 bike shops globally. In 2017, Stages Cycling launched two new products to its outdoor suite: Stages Dash, a cycling head unit, and Stages Link, a cloud-based automatic coaching and power meter data analysis program.
Stages Cycling continued its global reach with the introduction of the SC series of commercial indoor cycling bikes in 2015. The SC bikes feature proprietary innovations like FitLoc adjustments and SprintShift, as well as the Stages Power meter that utilizes the same technology featured in the outdoor power meter. SC bikes can be found at all types of facilities around the world, from large club chains like Life Time Fitness and David Lloyd Leisure to private cycling studios. Also in 2017, Stages Cycling acquired an innovative group display technology called VismoX and rebranded it as Stages Flight.
Stages’ education arm, called Stages Cycling University, is dedicated to educating customers about the benefits of using power meters in a fitness environment, and successfully implementing group display technology. Well known to outdoor athletes and cyclists, the application of power meters in group cycling classes is a relatively new concept. Jim Liggett says, “Stages Cycling powers ambitious cyclists, both indoors and outside. We will continue producing the highest quality products that support all cyclists as they step up to their best performances, as well as educating cyclists on how to achieve the results they seek.”
Stages Cycling is the #1 largest producer of power meters in the world, including both its indoor and outdoor meters.
The Foundation Fitness Executive & Key Leadership Team
Jim Liggett – Owner & CEO
Jim was previously the Vice President and General Manager of the Commercial Division of Nautilus, Inc. While at Nautilus, Jim gained tremendous insight into the needs of commercial accounts and his desire to better satisfy the needs of commercial fitness equipment users is what sparked the idea for Foundation Fitness. Prior to Nautilus, Jim held management and business development titles in a number of telecommunications companies including AT&T wireless and XO Interactive. He also gained consumer insight while a manager at Proctor & Gamble. Jim is a graduate of the University of Kansas and is also the current President of First Bank of Utica. Jim is a past board member of the Fitness Industry Suppliers Association.
Dr. Scott Liggett – Co-Owner
Scott is on the staff of the Mayo Clinic specializing in nephrology. Throughout his medical career, Scott has been on the leading edge of product innovation to advance effectiveness and efficiency in the areas of cardiology and nephrology. Scott brings a medical and scientific perspective to Foundation Fitness, which helps drive our quest to truly create better lives for the individuals who use our equipment.
Eric Jaworsky – Senior VP, Global Sales & Marketing
A former Division 1 College athlete at the University of New Mexico, Eric has always possessed a passion for athletics and fitness. The passion and competitive drive he experienced through sports led him to the Health and Fitness industry where he has spent the majority of his professional career. Eric has held various leadership positions in Sales and Marketing with several prominent fitness brands, and thoroughly enjoys the healthy lifestyle that working in the industry provides.
Jayme Seppala – Distribution Sales Manager
Jayme has been a part of Foundation Fitness since 2010, originally as a territory sales rep for Oregon. When he moved from New England to the Northwest in 2009, he brought his experience in real estate development and knowledge of construction management to the company. His passion for both fitness and customer service are important when working with some of the largest commercial firms in the US as well as managing the sales team. Jayme loves spending free time with family and friends, and enjoys cycling, golfing, and staying active.